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Four Words For Love TV Ad

Anyone who has spent time in a church will have heard reference made to the differing Greek words that are translated as ‘love’ in English Bibles.
Various sermons will have made their entire points about redemption or Christian living on observations about these loves, perhaps even if in some cases the different words used don’t carry all the freight that various differentiations might allow for.

Here’s an ad that featured in the Super Bowl for an insurance company called Love Takes Action and which references “The Ancient Greeks” as having “had four words for love. The most admirable is called agápē. Love as an action.”

Their expression of the motivation for that action is contained in the ad.
It’s a secular expression of agápē that declines to mention that the “Ancient Greek” usage of it seems to have been predominantly biblical, and because of that can’t really emphasise the undeserving objects that are present in biblical explanations, a dimension which deepens the wonder of its sacrificial nature.
That’s not a criticism, but it’s a point of contrast that stands out to me.


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Converting Presbyterian Ministers To Advent

I keep track of Advent without specifically following it.
I think it’s helpful to acknowledge what the majority of Christians have been doing throughout the centuries and do throughout the world today, while affirming our non-conformist ways.
One of my colleagues was throwing a bit of shade about the situation the other night, and wanted to know what Advent was.
I told him it was when we could use one of these.

Imagine it, “Where’s the pastor?” “Just having his daily Advent observance?” “It’s only 9.30 in the morning.”
…I feel like an Advent, I feel like an Advent, I feel like an Advent or two.
…You can get it preparing a sermon, you can get it organising a roster, after a hard day’s pastoring a hard-earned thirst deserves an Advent observance. Advent, matter of fact I’ve got it now.


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Rob Lowe, The Latest KFC Colonel

For fans of Zinger Burgers and/or Rob Lowe.
Turns out that, of all places, the KFC Zinger Burger has not been available in the USA until now.
Trouble is, US folk have trouble accepting that something is world-famous if they’ve never heard of it.
So, to mark its release in that market Rob Lowe joins the list of guest actors playing the KFC Colonel (seemingly by way of a character from an Aaron Sorkin drama) in this ad which marks the release of the product in the final frontier.


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Lost Pig Story

This Vodaphone ad from New Zealand is pretty cute.
Meet Keith and Piggy Sue.