In Gospel-Driven Church Jared Wilson offers a critique of church growth that is not confined to a style or a size of congregation:
I also want to be clear about what I don’t mean. When I use the word attractional, I am not referring to “contemporary” worship styles or megachurches. Some critics of the attractional church movement easily lapse into a megachurch critique, and while there may be valid criticisms of megachurches, that is not my concern in this book. The size of the church isn’t the point.
There are traditional and nontraditional, denominational and nondenominational, small, medium, and megasized attractional churches. Attractional is not a style. It’s a paradigm.
An attractional church conducts worship and ministry according to the desires and values of potential consumers. This typically leads to the dominant ethos of pragmatism throughout the church. If a church determines its target audience prefers old-fashioned music, then that’s what they feature in order to attract those people.Jared Wilson, Gospel-Driven Church, Zondervan, 2019, pgs. 24-25.
