Mez McConnell reflects on Jesus observation about wealth being an obstruction to entering the kingdom of God and the implications of that for evangelism and church planting:
The Danger of Wealth
Jesus said it’s easier for a camel to pass through the eye of a needle than for a rich man to enter the kingdom of God, right? What he’s saying is this: When you’ve got money, when you’ve got material wealth, when you’ve got comfort, you feel invincible. You feel like you don’t need God. You don’t feel—at least in your outward portrayal—a spiritual need.
And so people become very hard, very bitter, very intellectually opposed to gospel truths. Whereas in less privileged communities, people are not necessarily happy, but they are more likely to admit they’re sinful, to admit that their lives aren’t perfect, to admit there’s a problem.
People in poor or ethically deprived communities are very supernaturalistic, so you meet very few atheists in such communities. These people’s problems aren’t necessarily with God (although they can be), but with the concept of church. People in that community see the church as a middle-class intellectual institution—which it largely is—and so apologetically, that’s the battle we’re fighting.
I think people in rich communities—with two cars on the drive, a nice house, and a full bank balance—in many ways are much harder to reach because all that wealth and comfort makes them think that they’re invincible. It may make them think that they don’t need anything outside of themselves. I often say that in many ways, my friends who work, reach, and plant in these communities are in very, very hard places.