Know your meme sources.
An article I read today referenced the actor who plays the part of ‘The Most Interesting Man In The World’ for a series of commercials for a brand of beer.
The image pops up as an internet meme “I don’t always …, but when I do I …”, adding to the popularity of the image.
The conceit of the ads is something akin to ‘Chuck Norris’ jokes.
Here’s compilation of some of the ads.
A good source of material for dad jokes.