In commentary about Campus Crusade For Christ’s decision to rebrand itself as Cru, Rachel Held Evans does not deal with the merits of the change of name so much as the attempt to deflect direct accountability for the decision by declaring that the decision was God’s will.

What bugs me about Campus Crusade’s rebranding is not the name change but the insistence that God came up with it. In the press release announcing the change, President Steve Douglas declared, “This decision has been saturated with prayer. We only want what God wants for us.” Vice President Steve Sellers said it even more bluntly: “We believe wholeheartedly that God has given us this new name.”
The Steves basically played the God card. By insisting that the rebranding was God’s idea, they insulated themselves from criticism and pit dissenters against God Himself.

Held’s article is helpful when encountering those who (or when personally tempted to) claim that a personal decision is God’s instead.


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