Culture takes time to establish, and maybe longer to change.
In this guest-post at JD Greear’s blog Andrew Hopper talks about the way in which setting and sharing a vision builds generosity as people get a sense of what could grow if they release resources to support it.
Sometimes this giving and releasing will be on a personal level, other times it will be on a corporate level as a Church makes decision to let go of something existing in order to strive for another goal.
Participating in this is part of being a growing Christian.
From Hopper:

While it’s true that “culture eats strategy for breakfast,” vision sets culture. The greatest tool for building generosity within the church is giving people the picture of what could be. I’m not naturally great at casting vision; but, leadership is focusing on what needs attention, not what you are already good at.
As we’ve applied ourselves to improving in this area, we’ve learned there are two components to setting vision: heart and opportunity. All the opportunities in the world won’t matter if people don’t first realize that generosity with time, talent, and treasure may be the greatest marker of a growing Christian.

Read the rest here.