I missed The Gruen Transfer night.
The two ads on ‘The Pitch’ segment this week were commissioned to put a positive spin on a the effects of a massive oil spill by a hypothetical fuel company ‘Petroleum Brilliance’.
The first of the two ads traverses familiar ground, but the second is very, very clever.
ABC TV – The Gruen Transfer – The Pitch.
(The link will update to next week’s segment in a week.)