This article is part of a recurring feature at Wired where people write about their obsessions.
Amit Katwala’s obsession is with people who don’t have an answer for online surveys where the answer should be obvious.
For example, apparently, “Three per cent of Brits ‘don’t know’ whether they’ve tried surfing before” and “five per cent of Brits don’t even know if they’ve planned their own funeral.”
Perhaps it says something about demographics, comprehension, or the reality that there is a significant number of folk out there who just don’t know, don’t care, or just want to mess up survey results.
From the article.
So what’s going on here? It’s possible – and probably quite likely – that people selecting ‘don’t know’ to these questions aren’t actually unclear about whether they pay attention during airline safety demonstrations or if they’ve ever nicked anything from the self-service checkout.
Sometimes it might be because they don’t understand the question, don’t care about the question, or don’t want to to be honest about just how much time they’re spending with their finger jammed up a nostril. There are also a small number of people who simply tick ‘don’t know’ to every question, although YouGov says its panel team typically removes people that do this.
Read the whole post at Wired.