The use of language in preaching does more than convey information, it helps bring to heard and mind the emotions that the information should evoke.
The words, images, and stories used should help disciples of Jesus resonate with their memories of past experiences of God’s grace in their lives.
Remembrancers stir the affections not with actual objects such as oxen and sheep, but with words. We mobilize language and send it into battle against the devil who schemes to make Christians drift from the faith. Vivid language rouses slumbering knowledge, values, and feelings, so that people are re-membered to the great truths of the faith. A bland recitation of truth will be met with a shrug and a yawn, so the old, old story must become “present” once again.
Jeffrey D Arthurs, Preaching As Reminding, IVP, 2017, pg 66.