mgpcpastor's blog

The Unique Selling Proposition (USP) Of Christianity (via Gary Millar at Gospel Coalition Australia)

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Gary Millar reflects that in contemporary culture, making the idea that a local church is ‘just like you’ as central to its efforts to reach out into the community is no longer effective.
His conclusion:

Ultimately, the gospel itself is the Unique Selling Proposition (USP) of Christianity. God in Christ has made it possible through Jesus’ death and resurrection for people like us to know and enjoy him forever, as part of his family. I suspect that we need to throw ourselves into, not just proclaiming the gospel, but also demonstrating its implications with fresh enthusiasm. Because of the gospel, church really is different kind of community. Through the gospel, we have been reborn into a community marked by love, joy, peace and hope. The gospel announces that in Christ we really aren’t just like everyone else, but have been brought from the kingdom of darkness into the kingdom of light. Perhaps it’s time to start proclaiming that with a renewed confidence. Because that really does set us apart from the ‘competition’.

Read the whole post at Gospel Coalition Australia.

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